Under the directives of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Chairperson of the Supreme Council for Family Affairs, the Sharjah Girls Centers approved their new corporate identity dubbed “Sajaya Girls Sharjah”, keeping in line with the zeitgeist and national identity of the UAE.
The move is part of the efforts being made to translate the vision of Her Highness Sheikha Jawaher Al Qasimi in building a distinctive and creative generation equipped with historical, cultural and social knowledge. This strategy will in turn also help in boosting the process of social education, thereby enabling future generations to effectively contribute to local as well as international cultural and intellectual movement.
Commenting on the occasion, Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and , Chairperson of the Supreme Council for Family Affairs, said: “We’re developing the Centers for a new phase in quality service because we believe in the potential of Emirati youth. Our faith in our girls drives us to spare no expense in providing them with the support needed to develop their unique abilities and talents, to become leaders in the fields which they choose in the future.
Speaking on the occasion, Aisha bint Khalid Al Qasimi, Assistant Manager of Sajaya Girls Sharjah, said: “The new name is part of the corporate identity, developed directly in line with the vision of Her Highness Sheikha Jawaher bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Chairperson of the Supreme Council for Family Affairs. The organisation with its new identity is expected to be launched by the end of this year. The new identity reflects the intellectual orientation and modern visions adopted by the organization”.
She added: “Sajaya Girls Sharjah prepares exceptional programmes that attract girls and help them develop their skills in different fields. The programmes are designed to meet the requirements of modern times while also upholding the fundamental historical and national values of the UAE.”
The title Sajaya, which means nature and creation, was shortlisted among other names at a series of brainstorming sessions held by the organisation’s team. The list of proposed names was submitted to HH Sheikha Jawaher bint Mohammed Al Qasimi, who selected “Sajaya”. The name chosen clearly illustrates the innate attributes and intrinsic values that the organisation is committed to inculcate, promote, and develop.
Sajaya Sharjah Girls is a leading organisation dedicated to nurturing talented young girls in the age group of 12 to 18 years, in various fields of creativity. It was originally founded in 2004 under the umbrella of the Supreme Council for Family Affairs as a subsidiary department of the Sharjah Children Centres. It was later declared as an independent body by virtue of an administrative decision issued by HH Sheikha Jawaher bint Mohammed Al Qasimi 2012. The decision was aimed at paying greater attention to cultivating inventiveness and supporting young girls who are the hope of the present and the future.
Sajaya has three branches in Sharjah situated in the Al Rigga neighborhood, Kalba, and Khorfakkan. It has also commenced weekly programmes in the Central Region and is preparing its new centre in the Al Qaraen area, which will be, upon opening in the fourth quarter of the year, one of the Middle East’s largest girls’ centres.