Sheikha Jawaher opens “Souq Anwan” in Dibba Al Hisn, “Jeel” business incubators for women entrepreneurs



SHARJAH: Sheikha Jawaher bint Mohammed Al Qasimi, wife of H.H. Dr. Sheikh Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, and Honorary Chairperson of the Sharjah Business Women Council (SBWC), on Tuesday opened the “Souq Anwan” and inaugurated business incubators under “Jeel” initiative. The initiative is launched by SBWC in collaboration with “Education for Employment” (EFE) to support women entrepreneurs.

During the opening ceremony, Sheikha Jawaher Al Qasimi said the development projects undertaken by Sharjah are in line with the vision and aspirations of H.H. Sheikh Ruler of Sharjah in order to consolidate the emirate’s economic and social positions and provide support for citizens to develop their potential and lead the way for a better future.

Expressing confidence in young Emiratis and in their ability to excel in various fields, specifically in the business sector, Sheikha Jawaher said, “The UAE attracts creative people and entrepreneurs, and is a centre for creativity and innovation due to its strong economic, geographic and peaceful foundations, thus occupying a prestigious position on the global map. We also have young talents in the women and men who started their journey into the world of business with small projects that went on to become international successes, thanks to their faith and confidence in themselves, their ideas and hard work, as well as the support the UAE leadership.”

It is important, she added, to provide all necessary means to empower women to produce successful businesses. “We want young men and women in Dibba Al Hisn, which is referred to as “The Utopian City” by H.H. Sheikh Dr Sultan bin Muhammad Al Qasimi to rely on themselves to establish an epicenter for entrepreneurship and excellence in their city. I am pleased to be here today in Dibba Al Hisn to open “Souq Anwan”, and I am extremely proud of every young man and woman who has invested in one of the new market stores. I am confident that if they work hard, with passion and devotion they will grow, expand and innovate in their respective sectors and competencies.”

“Dibba Al Hisn is a utopian city, due to its people and civilization. We want the present generation to preserve its gains and achievements, develop its future, and contribute to launching innovative projects that help to speed up the process of economic and social empowerment by turning the city into a destination for innovative and successful male and female entrepreneurs who are looking to go beyond the boundaries of the emirate and the UAE and expand internationally.”

Sheikha Jawaher said, “Science and knowledge are important to the success of any project, along with support and encouragement. We will seek through “Souq Anwan” to provide all means of support to young men and women in Dibba Al Hisn, whether through stores in the market, or through “Jeel” enterprise initiative. We will offer all the necessary training and advice to male and female entrepreneurs through the business incubators which will act as a platform for them to excel and lead.”

Following the opening ceremony, Sheikha Jawaher visited the Souq and met with women who benefit from the stores and listened to the briefs about their enterprises. She expressed pride in the role played by young Emirati men and women in economic life and their desire to provide products that meet the needs of the country.

During her tour, Sheikha Jawaher Al Qasimi visited the SBWC’s “Bidwa” centre, which opened its first training centre in Souq Anwan, and was briefed about the training provided to Emirati women learning ‘Talli’ craft. At the “Bidwa” centre were Emirati women participating in the project and students from the Italian Academy who are visiting Sharjah as part of the collaboration between the academy and SBWC.

After the opening, Sheikha Jawaher inaugurated the business incubators in Souq Anwan, which will be home to “Jeel” initiative launched by the SWBC recently. She was briefed about the services provided by the incubators and met with women benefiting from the project.

The opening ceremony was attended by Ameera BinKaram, Chairperson of the Board of SBWC, Ron Bruder, founder of Education for Employment (EFE), Sara Bern, Programme Specialist at UN Women, Noura Al Noman, Director-General the Executive Office of Sheikha Jawaher bint Mohammed bin Sultan Al Qasimi, and representatives of government bodies and private organisations.

During her visit, Sheikh Jawaher Al Qasimi witnessed the signing of cooperation agreement of Jeel initiative that was launched by SBWC. The co-operation agreement was signed by Sharjah Business Women Council and Education for Employment. In the same context, sbe was briefed by EFE about their plans for female entrepreneurs in Sharjah as part of the partnership between them and SBWC and received special honour from EFE in recognition of her effort to support young men and women in the business sector.

She thanked Sharjah Chamber of Commerce and Industry (SCCI) for their support and contribution to the establishment of Souq Anwan and its Incubators and extended her appreciation to all public and private entities in Sharjah for their co-operation with Souq Anwan’s management and Jeel initiative, in achieving their goal and encouraging the younger generation to excel in entrepreneurship and excellence.

Souq Anwan offers outstanding opportunities for young men and women in Dibba Al Hisn to establish a footing in the business world with 15 stores within the business incubators. The pioneering initiative “Jeel” includes various training packages, such as workshops, group and individual training courses, professional and financial consulting, and studies and surveys to monitor the market needs according regions and cities.

The initiative will operate in various cities across Sharjah and men from Dibba Al Hisn will be allowed to take part as an exception in order to encourage their wives, daughters and sisters to set up their own business.

The SBWC seeks, through this initiative, to support and develop entrepreneurial ideas among Emirati girls and women in Sharjah to start businesses that contribute to the economic development and empowerment of the emirate. The initiative aims to create a generation of professional women capable of innovating, managing and developing businesses in a professional and creative manner.