Jawaher to deliver keynote address at Sharjah meet IGCF

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SHARJAH: Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of His Highness the Ruler of Sharjah and Chairperson of the Nama Women Advancement Establishment, will deliver a keynote address at the International Government Communication Forum (IGCF) 2016.

Themed “Towards More Progressive Societies,” the two-day forum has been organised by the Sharjah Media Centre and will take place on March 20– 21 at Expo Centre Sharjah. More than 2,500 government experts and media figures are expected to participate in the event.

In Her Highness’ first appearance at IGCF, Her Highness Sheikha Jawaher will speak at a special session titled “The Woman Citizen,” which has been designated exclusively for women, taking place at 4pm on day one of the event.

Her Highness’ address will highlight the vital role that women play in society and the positive change they bring about in their communities. Among its many aspects, Sheikha Jawaher’s presentation will highlight how women solidify the grounds for sustainable development and how they secure the protection of future generations.

Also taking part in The Woman Citizen session will be Tina Brown, Founder of “Women in the World Media” and Founder and CEO of “Tina Brown Live Media.” Moderated by Saudi TV presenter Muna Abu Sulayman, the platform will feature Dr Sakena Yacoobi, Founder and CEO of the Afghan Institute of Learning; Lawrence Chickering, Founder and President of “Educate Girls Globally” and Helen Clark, Director of the United Nations Development Programme.

Speaking about her participation at ICGF 2016, Sheikha Jawaher said, “Thanks to His Highness Dr Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the Emirate of Sharjah has drawn the world’s attention to the importance of government communication as an instrumental tool in achieving greater convergence in the relationship between ruling bodies and the public. My address at the forum will underline the need to develop effective channels of communication between governments and their audiences, as this will assist them in building their nations and taking their citizens to even greater heights.

“Government communication is central to the development and stability of societies and women are integral to this process. Through their unique qualities, women can inspire government communication and help create effective channels for authorities to reach out to the public. The Woman Citizen session is an essential component of ICGF 2016 as it will assess women’s role in intellectual, economic and social development and highlight the importance of government messages in upgrading the status of women in society,” she added.

The Woman Citizen will feature a number of keynote subjects relating to government dialogue and the advancement of women, such as examining the role of government communication in formulating and applying laws that aim to protect and support them. Highlighting government communication’s role in addressing audiences and mobilising them to support women’s issues, the session will showcase examples of women who have contributed to their societies, discuss how women are portrayed in the media and analyse the role government communication can play to change the stereotypical image of women.

Sheikha Jawaher is the Chairperson of the Nama Women Advancement Establishment, an appointment that followed a decree issued by Sheikh Sultan. It came with the blessing of Sheikha Fatima Bint Mubarak, Chairwoman of the General Women’s Union (GWU) Supreme Chairwoman of the Family Development Foundation and President of the Supreme Council for Motherhood and Childhood.

The Family Development Foundation is dedicated to activating and elevating women’s status and role in three major sectors: economic, professional and social, which it achieves through its various projects and initiatives. It has a mandate to launch and implement programmes in the UAE and beyond, with a focus on moving from the stage of women’s support and empowerment to the phase of advancement and development of women now and in the future.

In May 2013, the United Nations High Commissioner for Refugees (UNHCR), appointed Sheikha Jawaher as UNHCR Eminent Advocate for Refugee Children in recognition of her tireless efforts to raise public awareness about the issue. The honour is international recognition of Sheikha Jawaher’s commitment to alleviating the suffering of women and children who are affected by wars and conflicts through her launching of life-changing and life-saving initiatives. These include mobilising humanitarian support to secure financial resources for refugees and displaced people, an activity most notably conducted through “The Big Heart Foundation.”

In June 2013, the Union for International Cancer Control (UICC) named Sheikha Jawaher as the official International Ambassador of the World Cancer Declaration (WCD) and the first WCD International Ambassador for Childhood Cancer. The appointment was in appreciation of her outstanding efforts in supporting policies aimed at boosting the fight against cancer, both locally and globally. It also recognises her initiatives that aim to raise community awareness about the seriousness of the disease, promote the importance of early detection and secure better ways of treatment and support for patients and their families.

Launched in 2012, the IGCF has succeeded in giving more attention to government communication in the UAE and in developing channels of dialogue between governments and their respective audiences. The forum will bring together an elite group of experts and speakers who will discuss their experiences and give their views on ways to boost government communication.